Meet a family who turned their love for golf into a successful indoor golf simulator business called Tee Times.
From concept to opening their doors, the founders of Tee Times have tackled various challenges to make their dream a reality.
In this case study, we explore their journey, the obstacles they've faced, and the key factors that have led to their success.
A family of golf enthusiasts, Shane, Nancy and son Mitchell who started golfing in the 6th grade, decided to launch an indoor golf simulator business together.
They recognized the high demand for this type of entertainment in their market and believed their passion for golf would set them apart.
The founders spent a year researching, planning, and setting up Tee Times. They visited other golf simulator businesses and conducted market research to determine the best pricing and hours of operation.
They faced challenges, such as obtaining a liquor license and attracting their first customers, but eventually overcame these obstacles through word of mouth, radio advertisements, and social media marketing.
The 9,000-square-foot facility features 4 Full Swing Pro E6 golf simulators, an indoor chipping and putting area, a fully stocked bar, and a small food menu with snacks.
They also host parties, events, and plan to organize tournaments in the future.
Tee Times generates revenue through various channels, including simulator rentals, golf lessons, club rentals, private events, punch cards, and branded merchandise such as glasses, hats, and golf balls.
Choosing a high-traffic location was crucial for their success. The founders selected a spot on the busiest street in their city to ensure maximum visibility and customer access.
The founders use radio ads, geofencing Facebook ads, and strategic placement at the busiest intersection in their city to attract customers. They also ensure ample parking is available for their patrons.
Every entrepreneurial journey comes with a set of challenges, and the indoor golf simulator business is no exception.
In this section, we delve into the specific obstacles that the founders of Tee Times faced while setting up their venture.
Understanding these challenges will help aspiring entrepreneurs anticipate potential issues and be better prepared to tackle them as they embark on their own journey in this industry.
Challenge 1. Obtaining a liquor license
The founders of Tee Times faced difficulties in securing a liquor license for their indoor golf simulator business.
Challenge 2. Attracting initial customers
Gaining traction and attracting the first customers to their newly established business was a significant hurdle for Tee Times.
Challenge 3. Staying competitive in the market
To maintain their position in the market, Tee Times needed to ensure they remained a popular choice among customers and stood out from potential competitors.
The key to overcoming obstacles in any business lies in finding creative and effective solutions.
In this part, we will discuss the strategies that the founders of Tee Times employed to address the challenges they encountered.
By learning from their experiences and adopting these solutions, aspiring entrepreneurs can build a solid foundation for their indoor golf simulator businesses and set themselves up for success.
Solution 1. Persistence and thorough preparation
The founders could overcome this challenge by staying persistent, preparing a strong application, and familiarizing themselves with the local regulations and requirements for obtaining a liquor license.
Solution 2. Diversified marketing strategies
The founders used word of mouth, radio advertisements, and social media marketing to effectively reach out to their target audience and create awareness about their business, ultimately drawing in more customers.
Solution 3. Offering exceptional customer experience
The founders focused on delivering a high-quality customer experience by maintaining a clean, well-equipped facility, friendly staff, and quality food and drinks.
They also adjust their rates and hours during the summer months to cater to their customers' needs better and remain competitive.
The founders chose Full Swing Pro simulators with E6 software for their facility due to its popularity, accuracy, and wide selection of courses.
Tee Times' customer base primarily consists of males, with a wide age range, including high school students.
The founders create an inviting atmosphere with friendly staff, well-maintained facilities, and quality food and drinks to keep customers coming back.
Tee Times provides competitive and fair pricing, with off-peak rates at $37 per hour and peak rates at $53 per hour for a simulator bay.
This pricing strategy ensures that customers receive excellent value while enjoying a premium indoor golf experience.
The business has been open for only six months, but they are already considering potential expansions or franchises in the future.
The founders are also focused on staying up-to-date with the latest advancements in golf simulator technology.
The founders emphasize the importance of keeping customers happy and always listening to their feedback.
They believe that location, cleanliness, fair pricing, and being the only indoor golf simulator in the area have contributed to their success.
With a focus on customer satisfaction, strategic location, and offering an unparalleled golfing experience, Tee Times has made a significant impact in their market.
If you're considering starting a similar venture, take a page from their playbook and remember: the customer is king.
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